
Our story
Jaimie. Jme. J and I. J&ME.
Hey, yogis! 👋
Jaimie & Jordan here. We’re so beyond grateful that you made your way here.
We’re a married couple based in Brisbane; lovers of travel, beach days and great conversation.
Having experienced health issues for many years, Jaimie was told to replace her daily HIIT workouts with yoga and breath-work.
That was two years - and approximately 200 yoga classes - ago.
And Jaimie’s life - and health, and stress-levels and mindset - has dramatically improved.
When someone asks her, “What changed?”, her answer is simple: YOGA.
So, it’s no surprise that we wanted to start a business in the yoga industry. We owe a lot to it!
Why a Yoga Mat Cleaner? Jaimie was in a hot power yoga class one day and the teacher instructed her to flow through “Chaturanga”. If you’re a yogi too, you’ll know that lowering into Chaturanga requires you to hover your body and face close to the mat, before flowing into ‘upward-facing dog’.
As her nose swept past the mat, she got a waft - that ‘funky’ yoga mat smell that had become all too familiar, having done sweaty yoga classes 3 times a week for over a year. “HECK, when was the last time I cleaned my mat?!”
Realising how much sweat and other germs had accumulated on her mat over time, she wondered why she, and so many others, didn’t have a regular cleaning routine for their beloved yoga mat.
With this revelation, she approached Jordan with her idea; to create a product that not only cleans and refreshes yoga mats and other props, but smells so damn good it transforms the room into a space of peace and grounding.
Enter… J&ME. The 100% natural Yoga Mat Cleaner that gives you a fresh, energising, germ-free flow - so you can practice with peace of mind and say goodbye to the dreaded yoga mat ‘funk’.
We hope you love our products as much as we do!
With love & endless gratitude,
The J&ME Team xx
Email: jandmeyoga@gmail.com